We’re About To Transform Your Business Into The Treasured Jewel Of The Neighbourhood
Your business can take advantage of the flood of customers coming into your community in many ways!
Treasure Hunt Adventures:
Uniting Community and Commerce
Treasure Trove Toronto revitalizes local commerce with our innovative Treasure Hunt Adventures. By engaging consumers directly through simple, text-based treasure hunts, we introduce them to the hidden gems in their neighbourhoods—transforming local shops into bustling community hubs.
Interactive Engagement: Participants explore local businesses as part of an immersive adventure, incentivized with prizes and rewards, fostering repeat visits and loyalty.
Direct Business Interaction: During the event, businesses can showcase their products and services directly to participants, creating immediate engagement and building lasting connections.
Community Impact: By connecting consumers with local businesses, we’re not just driving foot traffic but fostering sustainable relationships and community growth, helping businesses thrive in challenging economic climates.
How Treasure Hunt Adventures Run
The Treasure Hunt Adventure is an interactive, one-day event transforming local neighbourhoods into exciting exploration zones. Participants, known as “hunters,” embark on a journey to discover hidden gems within their community by visiting various local businesses.
Starting the Adventure: On the morning of the event, hunters receive their first clue via text message. This clue directs them to their initial location, one of the participating local businesses.
Navigating the Hunt: Hunters engage with the business at each location by answering a trivia question or solving a clue related to that business. Successfully answering the question leads them to the next location.
Interactive Exploration: The event encourages consumers and residents to explore and interact with different businesses throughout the day. This increases foot traffic and introduces them to new shops, restaurants, and services in their neighbourhood.
Winning Prizes: Hunters can win prizes, including gift certificates, discounts, and a grand prize worth $1000. The excitement of potential rewards keeps participants motivated and engaged.
Benefits of Treasure Hunt Participation
By participating in Treasure Hunt Adventures, your business enjoys immediate benefits and contributes to the broader mission of revitalizing local shopping trends and supporting the community.
Increased Foot Traffic: Being a stop along the Treasure Hunt route brings a steady flow of participants to your business, boosting your visibility and foot traffic.
Marketing and Exposure: Your business is featured in all event-related promotions, including on the Treasure Trove Toronto website, social media, and email campaigns, providing extensive exposure.
Community Engagement: The event fosters community by encouraging participants to explore and support local businesses.
Customer Data: As participants visit your location, you collect valuable data such as names, phone numbers, and email addresses, which can be used for future marketing efforts.
Being A Hunt Location Host
As a location host sponsor, your business becomes an essential stop on our Treasure Hunt Adventure. This section will help you understand the steps and requirements to ensure a smooth and successful experience.
Requirements to Be a Location Host:
- Event Day Availability: Ensure your business is open and staffed from 10 AM to 6 PM on the event day.
- Promotional Display: Display the provided Treasure Hunt posters in prominent locations within your store and on your social media platforms.
- Prize Contribution: Provide a $100 gift certificate to be included in the grand prize pool.
Your Role As a Location Host:
1. Pre-Event Preparation:
- Receive Materials: Before the event, you’ll receive a package with promotional posters, digital graphics, and instructions for their proper use.
- Display Promotional Posters: Place the posters in high-visibility areas inside and outside your business. Share digital graphics on your social media channels.
- Staff Briefing: Brief your staff about the event details, their roles, and how to interact with participants.
2. Event Day Execution:
Night Before or Early Morning:
- Setup: Place clue card/trivia question at designated spots within your store.
- Staff Readiness: Ensure your staff is ready to greet participants and guide them through the clue or trivia process if necessary.
During the Event:
- Participant Interaction:
- When participants arrive, welcome them warmly.
- If needed, direct them to the clue or trivia question. Ensure the question is easy to find.
- Introduce your in-store promotions, contests or other marketing opportunity, if any.
- Maintain Engagement:
- Keep your staff energized and ready to assist participants.
- Monitor the flow of participants and ensure the trivia/clue process runs smoothly.
- Wrap-Up:
- As the event concludes at 6 PM, thank the last participants and ensure all data is collected.
- Remove any event-specific materials and posters from public view, but keep promotional materials to remind customers of the event.
3. Post-Event Activities:
Follow-Up:
- Staff Debrief: Hold a brief meeting with your staff to discuss and record the event’s success and gather feedback for future events.
- Thank You Emails: Send thank-you emails to participants, including any special offers or discounts for their next visit.
Commitment:
- Time: Open store from 10 AM to 6 PM on the event day, plus preparation time the week before.
- Resources: Allocate staff to manage participant interactions and any marketing opportunities you plan to run.
- Money: Provide a $100 gift certificate for the grand prize. Consider small promotional items or discounts to attract participants.
How We Can Help:
- Promotional Materials: We provide all the event materials: posters, digital graphics, and social media templates, t-shirts.
- Support: Our team is available to assist you with any questions or concerns before and during the event.
- Marketing Resources: Access a huge library of in-store marketing strategies, tips on engaging participants, maximizing your exposure, and leveraging the event for long-term benefits. We can help you create any of these strategies according to your needs and goals.
Benefits of Sponsoring
Treasure Hunt Adventures
Sponsoring a Treasure Hunt Adventure strategically places your brand name in front of the consumer and business community, offering unique opportunities to engage with a targeted audience and enhance your company’s local impact.
Targeted Brand Exposure: Gain visibility with engaged local shoppers through event signage, digital marketing, and direct interactions during the event.
Community Leadership: Demonstrate your commitment to community vitality and economic sustainability, enhancing your brand’s reputation among consumers.
Interactive Promotions: Engage participants with challenges or tasks that incorporate your products or services, creating memorable brand experiences.
Compass Sponsor
The Compass Sponsor adds a unique twist to the treasure hunt and has the opportunity to steal the show with their role.
Every person who signs up for our treasure hunt is entered into a random draw to win one of three cash prizes hosted exclusively by the Compass Sponsor.
Compass registration giveaways will be promoted on social media, in ad campaigns, on T-shirts, and on posters. Winners will be announced via text message and social media posts during the day in real-time.
The Compass Sponsorship is about more than just visibility; it’s about positioning your brand as an integral leader in an unforgettable community experience. Participants will associate your brand with the first step of their journey, making it synonymous with adventure, support, and local engagement.
Pathfinder Sponsors (Major Supporters)
Pathfinder sponsors lead the charge by having their logos placed on event T-shirts, posters, ad campaigns, and the registration site. Every email includes a direct link to their Treasure Trove listing and website, delivered at registration and at the beginning and end of the hunt.
Pathfinder Sponsors will be included in the press release and will be featured in promotional social media posts and shoutouts on the Facebook Event Page leading up to the event.
At the Adventure’s End, Pathfinder Sponsors can have a table for swag, contest sign-ups or other ways to connect with our hunters and hundreds of passersby!
The Chartmaker Sponsor
As the exclusive Chartmaker Sponsor for the Treasure Hunt Adventure, you receive the highest profile throughout the entire event’s experience.
Strategic Brand Placement: Prominent branding across all event materials, including digital and physical promotions, event signage, texts and emails, ensuring maximum exposure before, during, and after the event.
Lead-Generation Opportunities: Your company has the opportunity to present an exclusive offer to each registrant with a simple one-click button to create a list of highly engaged leads.
Exclusive Event Hosting: Your brand will be at the center of the most anticipated moment of the event, featured as the final event location, “Adventure’s End”, where you will meet every participant, and announce the grand prize winner!
| Recognition & Bonuses | CHARTMAKER | PATHFINDER | COMPASS |
|---|---|---|---|
| Treasure Trove Toronto Homepage | Logo & Named | ❌ | ❌ |
| Facebook Event Page | Logo & Named | Logo & Named | Named |
| Registration Page | Logo & Named | Logo & Named | Logo & Named |
| Registration Email & Text Messages | Named | Named | Named |
| Press Release | Named | Named | Named |
| Promotional Posters | Logo & Named | Logo & Named | Named |
| Promotional Social Media Posts | Logo & Named | Logo & Named | Logo & Named |
| Social Media Ads | Logo & Named | ❌ | ❌ |
| Event T-Shirts | Logo & Named | Logo & Named | Named |
| Opening Text to All Participants | Named | ❌ | ❌ |
| Closing Text to All Participants | Named | Named | ❌ |
| Prize Announcement Messages | Named | ❌ | Named |
| Premium Listing in Diamond Directory | 1 Year | 1 Year | 1 Year |
| Swag Table at Final Location | Yes | Optional | ❌ |
| Marketing Contact List | All Registered | All Participants | ❌ |
| Host Final Location | Yes | ❌ | ❌ |
| Grand Prize Draw Live Announcement | Exclusive | ❌ | ❌ |
| Registration Lead-Gen Offer Page | Exclusive | ❌ | ❌ |
| Instant Offer-Claimed Leads | Exclusive | ❌ | ❌ |
| Investment | $2500 | $1000 | $500 |
| Exposure | Ad Impressions | Organic Social | Foot Traffic |
|---|---|---|---|
| T-4 Weeks | |||
| T-3 Weeks | |||
| T-2 Weeks | |||
| T-1 Week | |||
| T-0 Day Of Hunt | |||
| T+1 Week | |||
| Estimated Reach |
